BCMA

BCMA represents the global community of branded content and influencer marketing. The BCMA sets industry standards for best practice, celebrates success, measures effectiveness and connects the whole branded content and influencer marketing ecosystem. Established in 2003 it is the leading global member association promoting the value of branded content and influencer marketing. It leads the debate on what makes great branded content and influencer marketing; how brands, producers, agencies, platforms, media owners, publishers and content creators can engage audiences for maximum benefit and payback. It assists members to attract new revenue opportunities, invests heavily in training and education and ground-breaking research. BCMA enables connection with the leading experts in the branded content and influencer marketing industries.