The Wise Marketer

The Wise Marketer™ is the most widely read source of news, insights, and research on all topics related to data-driven, customer-centric marketing. We deliver timely and unbiased perspectives to a global audience of marketing professionals. The Loyalty Academy™ provides online education and corporate training to meet the demands of today’s digital marketers. We are the source of the Certified Loyalty Marketing Professional™ (CLMP) certification.