White Label Lab

We believe that everyone should love their smile! This philosophy led us to open our first clinic back in 2010, offering professional teeth whitening to over 25,000 customers at 80% less cost than a traditional dentist.

Our London clinic, based in Harley Street, synonymous with royalty and A-list Celebrities, embodies a philosophy of premium service at affordable prices.

In 2015 we created the Harley Street experience at home with the launch of take-home teeth whitening products.

Sold to over 1 million customers, our products have been formulated by world renowned Dentist Dr Martin Giniger and are clinically proven to whiten teeth by up to 8 shades in just 10 days, giving you professional results at prices you can afford – all from the comfort of your own home.

Our unique 2-step formula of professional at-home stain removal and teeth whitening all comes at a cost that is affordable to everyone. Giving you improved self-confidence through a beautiful, whiter smile.

Our Teeth Whitening products are multi-award winning as voted for by Senior Beauty Editors, Beauty industry experts and you. They include Beauty Awards with OK!, Beauty Awards with ASOS, Pure Beauty Awards and GQ Mens Grooming Awards.

We’re innovators at White Label Lab and as such are always looking ahead for the next best products to add to our teeth whitening kits. As the world moves towards a more sustainable direction, so have we. Our latest product features eco-friendly water-less Toothpaste Tablets, free from palm oil. With mono plastic packaging that is easier to recycle compared to traditional toothpaste tubes, in line with the top of the packaging hierarchy to Reduce, Reuse, Recycle.